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Case Studies

Facebook

Twitter

LinkedIn

Digg

Any other one you see on PopURLs.com

Also see: HubSpot's - How to Measure Marketing Effectiveness post

Are You Ready Start a Dialog?

The wonderful thing about the Internet is that there are tons of resources at your fingertips. All you need to do is search and you'll find plenty of excellent reference material. For example, here are three really good presentations about Social Media from slideshare.com that explain it very well.

Next Generation Social Marketing

Social Media and Marketing: Evolution or Revolution

Social Media Is...

Well? What do you think?

Social Media

What is Social Media? We'll use Wikipedia as a bouncing board:

The 2007 Web 2.0 Awards - http://www.seomoz.org/web2.0/

Social Media News Release


Flickr for Marketing:


Links for discussion include:

http://www.stumbleupon.com/ - if you are on FireFox, there is a very cool plugin for this which makes it SUPER FUN to use and very addictive at first. * * * * *

Del.icio.us - a great bookmarking tool, also with a browser plugin to make your life easier

Digg - http://www.digg.com - you have to be dugg to be top

Reddit - have you read it?

PopURLs

MySpace
Friendster
Facebook



LinkedIn
Multiply
LibraryThing
LiveJournal
Twitter

RSS and feeds
Google Alerts

Reading Lists and Recommended Links

Pam shared her favorite blogs with us in "What I Read." Thanks for the recommendations, Pam.

What do you read?

Big Brands & Facebook: Demographics, Case Studies & Best Practices » SlideShare

A Forrester research presentation

http://www.slideshare.net/charleneli/big-brands-facebook-demographics-case-studies-best-practices/1

Add This!

I am slowly reading through all of your blogs and upon reading Karolo's blog about the International Rivers Lunch, I was excited to see the little icons at the bottom of the page which make it easy for viewers to share the page on various social media sites.

If you want to make it easy for people to share your page with others, take a look at AddThis.

Here's what it looks like:
Have you created your Facebook account yet? Have you bookmarked anything in del.icio.us?

Our Blogs

Here is a list of all your blogs for the class. Remember to post to your blog everyday and comment on at least two other blogs every week.

Also, more important: Be authentic, honest and truthful, have fun and don't forget about the elephant!

Read a recent post from Neil Pattel: 8 Reasons I Am Successful, And You Are Not
Neil is an Internet Marketing expert, already making it big and he's not even out of college!

http://uaradog.blogspot.com/

http://amynbarr.blogspot.com

http://theruz.blogspot.com/

http://myworldinblogger.blogspot.com/

http://bay2lakj.blogspot.com/

http://myupcomingevents.blogspot.com/

http://NetMarketingNowTask.blogspot.com

http://nonsmokecity.blogspot.com/

http://giddygoth.blogspot.com/

http://anniedhsu.blogspot.com/

http://windsurfing-gena.blogspot.com/

http://jtlam.blogspot.com/

http://doloresparksf.blogspot.com/

http://koray-korman.blogspot.com/

http://caragol.phil.blogspot.com/

http://illustrateyourself.blogspot.com/

http://bumboclots.blogspot.com/

http://thesfcitynative.blogspot.com/

http://voxperiment.blogspot.com/

http://sassystruckstop.blogspot.com/

Class Blog links

Please tell me the URL of your blog in the comments below.
Thanks!

Marketing Today

"What business are you in?
Marketing determines the answer to that question and marketing just changed."
- Seth Godin in Meatball Sundae: Is Your Marketing In Synch

I wish I could bring Seth Godin in to present this course to you, but since that is a little out of our price range, the next best thing is for you to read or listen to his book, follow his blog and watch every YouTube video he is in. The man is a genius and really has a knack for understanding where we are going not just in Marketing but in business in general. He is an advocate for doing it right and isn't afraid to tell stories about his own failures. If you take nothing else from this class, and only remember Seth, I will have done a good job.

Reading List

Meatball Sundae by Seth Godin
Also see Seth's Blog
The 4 Hour Work Week by Timothy Ferris and the companion blog
Made to Stick by Chip Heath and Dan Heath
We Are Smarter Than Me by Barry Libert and Jon Spector

Week 1 Assignments

1. Post to your blog everyday.
2. Comment on two blogs of your fellow classmates.
3. Create a del.icio.us account
4. Create a Facebook account and add me as a friend
5. Watch Seth Godin: On Sliced Bread and Other Marketing Delights



6. Extra Credit: Read or listen to: Meatball Sundae by Seth Godin

Blogging

"The real genius in blogs shows itself in how they are written."
- Andy Wibbels, Blogwild!

For discussion in class:

PROS of Blogs
Search engines
Target
Credibility
Fun
Community

CONS of Blogs
The elephant
Dirty Laundry
Transparency
Work
Criticism



Why am I having you watch this video about vlogging? Because when creating a blog, it is important to find your style.

In addition, be sure to be consistent, i.e. post regularly and also practice courtesy by thanking people when they comment on your blog and adding your thoughts to other blogs you like.

If you are new to the world of blogs, or even if you have been blogging for a while, I encourage you to read Blogwild: A Guide for Small Business Blogging by Andy Wibbels and Blog: Understanding the Information Reformation That's Changing Your World by Hugh Hewitt. I don't think there could be two more polar opposite approaches to the same subject, but both offer really valuable information about this communications tool.

Blogs are so easy to write and publish that practically anyone who can type can start one. There is no need to know anything at all about web design or html and if you as the blogger are prolific and knowledgable enough about the topics you choose to write about, the blog may take and become an information hot spot.

Examples of blogs and where to find the cool stuff:

For a huge amount of information about best practices for blogging, see Matt's Big Blogging Resource List. Not only does this list include 61 recommended articles and posts about blogging, but it's a great example of link bait too! Remember link bait from our Maximizing Search Engines course?

There are literally thousands of excellent blogs out there for you to learn from, so when you are looking to build some blog references to look at, do a search for your subject matter on one of the blog search tools, like http://blogsearch.google.com/, or http://www.globeofblogs.com.

Check out http://www.icerocket.com to see trends in blogging. For example, look at http://blogs.icerocket.com/search?q=global+warming which shows the results on a search for "global warming." When you click on the "Trend It" button you get a great chart showing the
activity around this subject - http://trend.icerocket.com/trend?query1=global+warming&days=30

These are some of the blogs I like and read:

• Seth Godin - http://sethgodin.typepad.com
  Seth is one of my heroes and of course this is one of my favorites
  
  
• Almost Vegetarian - http://almostvegetarian.blogspot.com
  I am proud to say I inspired the author to start this one and it is wonderful. Definitely check it out!
  
  
• Cathy Chatfield Taylor's Blog - http://cctblog.typepad.com/
  Marketing and technology for B-to-B
  
  
• The Next Big Thing - http://lapiana.org/blog/
  Musings on the future of non-profit management and governance
  
  
• Dooce - http://www.dooce.com
  One of the first blogger's to be fired for blogging and a great success story of someone who makes a living purely by blogging. (The advertising revenue pays the bills, because the content is so interesting to Dooce's audience.)
  
  
• daily dose of imagery - http://wvs.topleftpixel.com/
  This is a fabulous photo blog
  
  
• Indexed - http://indexed.blogspot.com/index.html
  Cool use of the blog format showing that blogs don't have to be all about text and words. Simple drawings may be just as effective.
  
  
• iArchitects Blog - http://www.iarchitects.com/blog - yes that's my company's blog
  
  
• Classes for Causes Blog - http://www.classesforcauses.org/blog - this is my newest adventure
  

Blogs of interest noted in Blogwild! by Andy Wibbels:

http://www.angiemckaig.com
http://www.bzzagent.com
http://www.marqui.com

Blog ecosystems - places to find where the buzz is.

IceRocket - http://www.icerocket.com
BlogPulse - http://www.blogpulse.com
Technorati - http://www.technorati.com

How to keep your finger (and blog) on the pulse:

Mashups are ways to add value. Check out that link to see how Seth Godin recently described them. Take a look at http://www.popurls.com, which offers the most popular information from most of the top social media ranking sites. PopURLs is an example of a mashup, because it is receiving feeds from all the sites it refers to. It is like a Google directory of most recent posts on all of the top Web 2.0 sites.

Also look at the blogrolls of bloggers you like. The blogroll is a list of links to other blogs and
web sites from a blog site. If you like a particular blogger, you may find other blogs you like from their blogroll. (I know the name is unfortunate, but that's really what it's called.)

Blog Ads - http://www.blogads.com
This is likely to grow in popularity VERY SOON! People will be buying blog ads just as much if not more than they purchase sponsored listings through Google AdWords and Yahoo! Search Marketing.

Also see Federated Media - http://www.federatedmedia.net for advertising on blogs.

How do you start a blog?

There are many services which will allow you to start your own blog. These include:

• Blogger - http://www.blogger.com - it is free and owned by Google
• Typepad - http://www.typepad.com - there is a free trial version as well as low monthly subscriptions
• Wordpress - http://www.wordpress.com - you may need a developer to help you set this one up on your server
  

Comments

Allowing people to comment on your blog enables you to keep in touch with your audience, once you acquire one and it will also tell you what people think of your posts. Andy says if your blog has no comments, you are not being honest enough.

Tracking Blog Statistics

http://www.sitemeter.com
http://www.blogpulse.com
http://analytics.google.com

Assignment: The assignment for this course is to start a blog and post to it every day for the duration of the course. If at that point you decide to continue with the blog you are of course welcome to do so. If you prefer to delete the blog at the end of the course you may do that as well.

You are also required to comment on at least two blogs of your classmates every week.

Case Study: http://javiersbusinesswithart.blogspot.com/
Javier is a previous student in this course and posted something about a book he read. Check out the comments for New Rules of Marketing & PR. One of them is from the author of the book!

Web 2.0 in 4:33

The Web is Us/ing Us by Michael Wesch at Kansas State University





Do you think the web is us? Do you think it is using us?

Web 2.0

What is Web 2.0? Let's find out by asking a few backgrounder questions.

1. What was Web 1.0?

2. What are some examples of Web 1.0 sites?

3. What is Web 2.0?

4. Why is Web 2.0 taking off?

5. Who uses Web 2.0?

Web 3.0

Google's CEO, Eric Schmidt explains Web 3.0:



Click here to view the above clip, comments and statistics on the YouTube site.

Introductions and Course Overview

Who Are You?

1. What is your name?
2. What do you do?
3. What are your hobbies?
4. Why are you taking this class?
5. Who is your target audience?

Susan's approach to teaching: The collaborative tour guide
This is a live class. The course site will be used as a reference only. Assignments will handled both in class and as homework.

Click Here to Take the Introductory Survey

Show of hands quick poll:
1. Do you have a blog?
2. Do you watch YouTube videos?
3. Have you ever posted a video on YouTube?
4. Do you have a LinkedIn account?
5. Do you have a Facebook account?
6. Do you have any other social media account?
7. Do you spend more time online that on traditional media?